The company had been putting on media events since 2007, but saw a need for a new approach.
“It’s very hit-and-miss with the trade shows,” Vance says.
Open to daters of all persuasions—single, partnered, straight, LGBTQ, polyamorous, and everything in between— over 500 people so far have joined us for a titillating evening exploring how our senses drive love and lust.
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“What our clients are really looking for is one-on-one time with the nationals.” At a time when publications replace print versions with online components, bloggers have become increasingly influential, and getting a journalist on the phone can seem downright impossible, New Product Events is, in a way, reinventing the pitch.
By providing in-person meetings with members of more-traditional media—“the clients still want to get into those print magazines, especially around holiday gift guide time,” says Vance—companies such as Hallmark, Hamilton Beech and LEGO can count on brief but uninterrupted opportunities to share products with Real Simple, Everyday Food, The Today Show and O, The Oprah Magazine. Events are themed so, for instance, only food companies can pitch to food editors.
Well, this week singletons in Malta have a unique opportunity to meet someone special without downing 23 shots beforehand. Word on the street is that you might even recognise a few faces, well known Maltese personalities have hinted that they might attend.This social networking mixer event brings together soon-to-be-graduates with alumni professionals.Based on the format of speed dating, you will have a limited amount of time to cover certain information with each new person you meet.Unlike speed dating, however, editors don’t mark scorecards to tell organizers which pitch they’d like to “see again.” Instead, New Product Events takes care of mailing all products and press information to each media outlet in the days following the event.“This way, PR people don’t have to lug their samples around,” Vance says. “We have a reputation for putting on good events,” Vance says. We’ve never had any complaints from the exhibitors.” Danielle Blundell, a senior associate home editor at Family Circle, seems to agree.