Reality) just posted the results of his newest project: Ok Cupid on Trial: A 4-month Online Dating Experiment Using 10 Fictional Singletons.
Other than that, Ok Cupid has some very different subsections than Match, so if you want to know how to write an Ok Cupid profile like a pro, pay close attention to the following specialized tips.
Way back before Ok Cupid was bought by they would do fantastic, fascinating and fun Ok Cupid Labs posts where they'd analyze their internal data and do really cool - and often helpful, controversial - writeups about the results.
Those blog posts no longer happen, and I think a lot of us miss them.
Millward decided to put this to the test by making ten fake profiles to see what kind of results he'd get based purely on superficiality.
Keep in mind that Millward's experiment is hetero-focused, and "attractiveness" can be pretty subjective. The judges were not too far off in guessing the attraction habits in the Ok Cupid pool used for the wider United States - though I do wonder who the real people are and how they'd feel if they found out about the results...