Since hiring Amy Schumer or John Oliver is probably out of the question, you’ll have to channel your own inner comedian. We have four tips to help you create chuckle-worthy subject lines.

Try to combine your product or service with something out of the ordinary.

From fashion fails on the red carpet to odd occurrences like Charlie Sheen’s “Winning” rant, Hollywood can provide material for a subject line or two. People tend to skirt some issues and sugarcoat others to avoid hurt feelings, but it’s okay to be brutally honest on occasion as long is it’s appropriate for your biz. For example, a restaurant could say, “We promise not to ask how it tastes when your mouth is full.” Accountants can play up how awful paying taxes is by referencing the famous Ben Franklin quote, “In this world nothing can be said to be certain, except death and taxes.” An auto repair service can talk about running on empty.

One of the most common remarks I hear from male online daters is, “I have no idea what to say.” This remark is often accompanied by the sound of defeat and ultimate frustration, as most of these men have spent months trying to write messages that get the attention of women online, often to no avail.

The truth is writing a message that captures the attention of a woman isn’t nearly as difficult as one might think.

Now that you’ve had a week or two to write up your profile and dip your toe into the world of online dating, it’s time to take a step back and take stock. Even a terse “Fuck off, cave troll” means that at least you’re being heard. It’s one of those times that makes you feel like you’re ready to scrap the whole idea and try your hand in places where you might have more success…

Or are you sending a lot of messages out into the void, never to be heard from again? Much like in real life, the only reaction that really infuriates is reaction.