So the white label part of the business is the biggest.“The success of White Label has helped us to surpass the UK’s biggest players in the dating scene.Ninety per cent of our revenue comes from that and our partnerships with 7,000 sites up and running, so it’s a long spread.“We also have 20 of our own sites; Singles365was the first, we also have Dating and Dating to name the bigger ones.The recent widow decided within days that internet dating was not for her.She thought she unsubscribed, but now she isn't so sure.“It’s easy for companies to have their own dating site using our platform, all they need is a link on their site – we power the site, look after all of the backend software, run customer service and provide a vast pool of singles to populate their sites.“The highly successful Guardian Soulmates used a third party platform but they brought it in-house around six to nine months ago and they’ve really suffered because of it.It’s very expensive to run a data site because you have to look after the technology and run customer care etc.“Our model works on a revenue share basis, we don’t take money from our partners until they start making some – we share the revenue from subscription 50/50.”“Yes, daters are aware of this when they sign up.Panorama purchased the data of 10,000 people from Usdate – a company which sells profiles to sites - and found it included photographs of Brad Pitt, Michael Caine and Rick Stein.Some of the contact details were genuine, including the email addresses of academics, a House of Lords life peer and BBC employees, all of whom said they had never used a dating website.
All of the sites belong to Global Personals, a company based in England.
When Martin Dumas signed up for the dating site love2meet.com, he had no idea he would also be signed up for Senior Dating Canada.
“I guess it comes from another site that I used,” Dumas said in an interview with CBC News from his Montreal office.
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Pictures, names, email addresses, dates of birth and detail of the sexual orientation of unsuspecting members of the public are being purchased by dating websites to create false profiles of attractive people, it has been claimed.