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Midsummer's Eve is the UK's first and oldest free dating site.
One in ten Americans have used an online dating site or mobile dating app themselves, and many people now know someone else who uses online dating or who has found a spouse or long-term partner via online dating.
We're proud to have been offering our successful service free of charge ever since.
To keep the bank manager happy we have also introduced some optional paid-for services which we call Essentials.
We were nominated as Steve Wright's Web Site of the Day (BBC Radio 2) and a year later we got the accolade again!
As far as we know we're the only web site ever to have won the award twice.
Whilst other dating sites began charging extortionate prices for dating services, we decided to keep dating free.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have done one or both of these activities and are classified as “online daters.” In terms of demographics, online dating is most common among Americans in their mid-20’s through mid-40’s.