The idea behind book dating is simple: get students to think about choosing a book like they would a future girlfriend or boyfriend.

This lets students accept the idea that “breaking up” with a book is okay and that you can “flirt” and go on a date or two before making a full commitment to that book.

Throughout the human history, most of the people have sought assistance from others in the meeting and starting a romantic relationship and today people from all around the world are looking for love online by enlisting the services of mobile dating apps.

This is because of the pressure on them to do everything according to the demands of their fiancé and his family, since in most Eastern cultures, the groom’s family is allowed to hold more sway and control in all wedding proceedings.

In young adult (YA) as well as adult romance novels. Very few single girls can muster up the courage to refuse to meet or talk to their fiancé after the engagement, even though their shyness might entice them to.

Another online dating service, e Harmony, has applied its knowledge to the human resources sector with their Elevated Careers recruitment service.

"It's quite an innovative move to take the same functionality and mentality that we see in dating and social – which is basically all about chemistry and connection – and applying it to the jobs market," Openshaw said.