Facebook matches that conversion event with people who viewed or clicked on your Facebook ads.
You can provide a Conversion value with your pixel and Facebook calculates a return on investment for your ad spend. If your site has a global include file, such as header.php, place the code there.
See the return on investment by tracking website visitors from your Facebook Ad and any associated actions they make on your site.
Custom audiences allow advertisers to target their ads to a specific set of people with whom they have already established a relationship on/off Facebook.
Even if they’ve been taken for tens of thousands of dollars.
They’re not going to get satisfaction legally or financially.
Conversion Tracking enables you to use optimized cost per impressions (o CPM) and show ads to people who are more likely to convert at the most efficient bid possible.
This guide covers: To track conversions on your website from ads you're running on Facebook, create a Facebook pixel to place on your website.