We have harnessed several forms of tried and tested Indian and Chinese astrology in a modern love compatibility tool.
It’s a way for singles trying to stay afloat in the dating world to discern who they’re compatible with and make informed decisions when it comes to selecting partners.
I stare at the blank form on the website — the one that invites me to open my heart and pursue my soul mate via a labyrinth stocked with eligible men. I was more than capable of getting into my own romantic scrapes and didn’t need a website to exacerbate my bad decision making.
I breeze through the questionnaire: How “green” am I? But just recently, I heard of an entirely new niche in the online dating market, for “conscious singles.” In this case, being conscious means living life in a thoughtful way, following a spiritual path, valuing nonsuperficial things when seeking a life partner. Perhaps my age (middle) and shape (no longer thin) and strong personality (pitta, remember?
Pitta is “ambitious by nature but also can be demanding and abrasive.”Yikes—do I really want that on a profile if I’m trying to get dates? This is a website for “conscious singles,” and men who populate the site will be interested in the—and not a false picture of someone younger, sleeker, and more deferential. In that regard, I was singular among my single friends—the Luddite left on the platform at the train station.
The actual data collection took over 3 years to complete, but I realise that proper analysis would take at least as many lifetimes.
Still, I remained gun-shy—thanks to overexposure to online dating’s downside.
After all, according to marketresearch.com, the dating services business is now a .1 billion industry in the U. alone, with niche websites gobbling up ever-larger slices of that pie.
We discuss matching more at the end of this post, if you’re interested or nerdy. Since he’s a Pisces and I’m a Virgo, Chris and I of course think the Zodiac is total bullshit, and it was very gratifying to have the data bear this out.
Here are the grouped match percentages for a random pool of 500,000 users.